NFLRush Fantasy

NFLRUSH Fantasy Football is a great game for young fans who want to play fantasy football and follow their favorite players. The game closely resembles traditional, draft-and-manage style fantasy football gameplay and scoring, with a less rigid roster restrictions. Designing for an adolescent user group, forced us to take a different point-of-view when making interface decisions. For instance, we chose bright, vivid colors, ergonomic calls-to-action, and data visualizations to make complex data points more understandable. The results were overwhelming. Signups increased 50% from the previous year.